{"id":90022,"date":"2026-10-01T09:00:00","date_gmt":"2026-10-01T09:00:00","guid":{"rendered":"https:\/\/www.verdera.agency\/?verdera-import-2-hr"},"modified":"2026-10-19T18:16:38","modified_gmt":"2026-10-19T18:16:38","slug":"kako-odrediti-pocetni-budzet-za-digitalni-marketing-i-oglase","status":"publish","type":"post","link":"https:\/\/www.verdera.agency\/hr\/clanci\/marketinska-strategija-i-analitika\/kako-odrediti-pocetni-budzet-za-digitalni-marketing-i-oglase\/","title":{"rendered":"Kako odrediti po\u010detni bud\u017eet za digitalni marketing i oglase"},"content":{"rendered":"<p>Pitanje \u201ekoliko treba potro\u0161iti na oglase\u201d nema jednak odgovor za svaku tvrtku. Bud\u017eet treba povezati s ciljem, vrijedno\u0161\u0107u kupca i mogu\u0107no\u0161\u0107u da se potra\u017enja obradi. Iznos koji je premalen za prikupljanje korisnih podataka mo\u017ee ote\u017eati procjenu, dok velik iznos bez jasne ponude i mjerenja samo br\u017ee tro\u0161i novac. Po\u010detni bud\u017eet zato promatrajte kao kontrolirani test, a ne kao obe\u0107anje odre\u0111enog broja kupaca. <a class=\"verdera-source-reference\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13630812?hl=en\" rel=\"noopener noreferrer\" aria-label=\"Google Ads \u2014 bud\u017eeti\">[1]<\/a><\/p>\n<h2>Prvo izra\u010dunajte okvir koji poslovanje mo\u017ee podnijeti<\/h2>\n<p>Krenite od proizvoda ili usluge, ne od preporu\u010dene potro\u0161nje na platformi. Koliki je prihod od prosje\u010dne prodaje? Koji su izravni tro\u0161kovi, primjerice roba, dostava ili rad? Koliko \u010desto kupac ponovno kupuje? Na temelju toga procijenite najve\u0107i prihvatljivi tro\u0161ak stjecanja kupca. Uslu\u017eni posao s dugim prodajnim ciklusom pritom mora znati koliko kvalitetnih upita u prosjeku postane posao. Bez toga cijena jednog upita ne govori mnogo. <a class=\"verdera-source-reference\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13064207?hl=en\" rel=\"noopener noreferrer\" aria-label=\"vrijednost konverzija\">[2]<\/a><\/p>\n<p>Zamislimo uslugu koja nakon izravnih tro\u0161kova donese 600 \u20ac doprinosa. Ako od deset relevantnih upita jedan postane kupac, tro\u0161ak od 50 \u20ac po upitu zna\u010di pribli\u017eno 500 \u20ac oglasnog tro\u0161ka za jednu prodaju. Preostali iznos mora pokriti prodajni rad, re\u017eiju i dobit. Ovo je samo pojednostavljen, zami\u0161ljen primjer: stvarni izra\u010dun ovisi o kvaliteti upita, vremenu prodaje, ponovnim kupnjama i ostalim tro\u0161kovima. Prije kampanje barem okvirno zapi\u0161ite vlastite pretpostavke.<\/p>\n<h2>Uklju\u010dite tro\u0161kove koje platforma ne prikazuje<\/h2>\n<p>Oglasni ra\u010dun pokazuje potro\u0161nju na prikazivanje, ali rezultat ovisi i o pripremi. U bud\u017eet uvrstite:<\/p>\n<ul>\n<li>pisanje oglasa, fotografije ili video<\/li>\n<li>izradu ili pobolj\u0161anje odredi\u0161ne stranice<\/li>\n<li>postavljanje mjerenja, testiranje obrazaca i izvje\u0161tavanje<\/li>\n<li>vrijeme potrebno za odgovaranje na upite i obradu narud\u017ebi.<\/li>\n<\/ul>\n<p>Ako odredi\u0161na stranica ne obja\u0161njava ponudu ili obrazac ne radi na telefonu, pove\u0107anje potro\u0161nje nije prvi korak. Isto vrijedi kad tim ne mo\u017ee pravodobno odgovoriti na nove upite. Bud\u017eet treba podr\u017eati cijeli put kupca, a ne samo dovesti posjetitelja do stranice.<\/p>\n<h2>Postavite test i unaprijed definirajte odluku<\/h2>\n<p>Odredite jedno razdoblje dovoljno dugo za uobi\u010dajenu odluku kupca i dogovorite \u0161to \u0107ete promatrati. U malom testu ne o\u010dekujte statisti\u010dki pouzdan odgovor na svako pitanje. Ipak mo\u017eete provjeriti sti\u017eu li relevantni posjetitelji, radi li mjerenje i odgovara li cijena upita poslovnom okviru. Nemojte svaki dan mijenjati bud\u017eet, ciljanje i tekst oglasa istodobno: nakon takvih promjena te\u0161ko je znati \u0161to je utjecalo na rezultat. <a class=\"verdera-source-reference\" href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022?hl=en\" rel=\"noopener noreferrer\" aria-label=\"mjerenje konverzija\">[3]<\/a><\/p>\n<p>Jednostavan redoslijed jest:<\/p>\n<ol>\n<li>Odredite cilj i \u0161to se ra\u010duna kao kvalitetan ishod.<\/li>\n<li>Izra\u010dunajte pribli\u017enu ekonomiku kupca i najve\u0107i prihvatljivi tro\u0161ak.<\/li>\n<li>Pripremite stranicu, oglas i provjeru konverzija.<\/li>\n<li>Pokrenite ograni\u010den test i bilje\u017eite relevantne upite ili prodaju.<\/li>\n<li>Na kraju razdoblja odlu\u010dite ho\u0107ete li nastaviti, promijeniti odre\u0111eni element ili zaustaviti kampanju.<\/li>\n<\/ol>\n<p>Ako kampanja ostvaruje prihvatljiv tro\u0161ak po kupcu i postoji dodatna potra\u017enja, ve\u0107i bud\u017eet mo\u017ee biti razuman sljede\u0107i korak. Ako nema kvalitetnih upita, prije pove\u0107anja tro\u0161ka istra\u017eite poruku, ponudu, publiku i odredi\u0161nu stranicu. Dobro postavljen prora\u010dun nije fiksan postotak prihoda, nego odluka temeljena na cilju, ekonomici i stvarnim podacima.<\/p>\n<p>Va\u017eno je razlikovati privremeni test od stalnog mjese\u010dnog prora\u010duna. Prvi treba pomo\u0107i u u\u010denju, a drugi mora biti uskla\u0111en s kapacitetom poslovanja i o\u010dekivanim povratom. Ako kupci odlu\u010duju nekoliko tjedana, rezultate ne progla\u0161avajte neuspjehom ve\u0107 nakon prvih dana. Zabilje\u017eite koliko je stvarnih prilika do\u0161lo iz kampanje i kako je zavr\u0161io razgovor s njima. Ako su upiti brojni, ali neprimjereni, detaljnije objasnite kome je ponuda namijenjena. Ako su primjereni, a ne postaju kupci, provjerite cijeli prodajni postupak. Dobro mjerenje ne slu\u017ei samo dokazivanju da je oglas uspio. Poma\u017ee vidjeti gdje sljede\u0107e ulaganje mo\u017ee imati vi\u0161e smisla.<\/p>\n<p>Pri usporedbi razdoblja odvojite promjene u kampanji od sezonskih promjena potra\u017enje. Posebno provjerite ra\u010dunate li istu vrijednost kupnje i iste vrste upita u oba razdoblja. Ina\u010de \u0107e usporedba tro\u0161ka izgledati preciznije nego \u0161to jest.<\/p>\n<section class=\"verdera-article-faq\">\n<h2>\u010cesta pitanja<\/h2>\n<details>\n<summary>Kako procijeniti prihvatljiv tro\u0161ak stjecanja kupca?<\/summary>\n<p>Krenite od proizvoda ili usluge, ne od preporu\u010dene potro\u0161nje na platformi. Koliki je prihod od prosje\u010dne prodaje? Koji su izravni tro\u0161kovi, primjerice roba, dostava ili rad? Koliko \u010desto kupac ponovno kupuje? Na temelju toga procijenite najve\u0107i prihvatljivi tro\u0161ak stjecanja kupca. Uslu\u017eni posao s dugim prodajnim ciklusom pritom mora znati koliko kvalitetnih upita u prosjeku postane posao. Bez toga cijena jednog upita ne govori mnogo.<\/p>\n<\/details>\n<details>\n<summary>Koje tro\u0161kove uklju\u010diti u marketin\u0161ki bud\u017eet?<\/summary>\n<p>Oglasni ra\u010dun pokazuje potro\u0161nju na prikazivanje, ali rezultat ovisi i o pripremi. U bud\u017eet uvrstite:<\/p>\n<\/details>\n<\/section>\n<section class=\"verdera-sources\">\n<h2>Izvori<\/h2>\n<p class=\"verdera-sources-checked\">Zadnja provjera izvora: 12. listopada 2026.<\/p>\n<ol>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13630812?hl=en\" rel=\"noopener noreferrer\">Google Ads \u2014 bud\u017eeti<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13064207?hl=en\" rel=\"noopener noreferrer\">vrijednost konverzija<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022?hl=en\" rel=\"noopener noreferrer\">mjerenje konverzija<\/a><\/li>\n<\/ol>\n<\/section>\n<section class=\"verdera-related\" aria-label=\"Povezani \u010dlanci\">\n<h2>Povezani \u010dlanci<\/h2>\n<p>Pro\u010ditajte i druge \u010dlanke<\/p>\n<div class=\"verdera-related-track\"><a class=\"verdera-related-card\" href=\"https:\/\/www.verdera.agency\/hr\/clanci\/marketinska-strategija-i-analitika\/kako-odabrati-marketinske-kanale-prema-cilju-poslovanja\/\"><img src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/09\/verdera-insights-01.png?verdera-cover=20261002\" alt=\"\" loading=\"lazy\"><span>Kako odabrati marketin\u0161ke kanale prema cilju poslovanja<\/span><\/a>, <a class=\"verdera-related-card\" href=\"https:\/\/www.verdera.agency\/hr\/clanci\/marketinska-strategija-i-analitika\/koje-metrike-pokazuju-donosi-li-marketing-rezultate\/\"><img src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/09\/verdera-insights-03.png?verdera-cover=20261002\" alt=\"\" loading=\"lazy\"><span>Koje metrike pokazuju donosi li marketing rezultate<\/span><\/a>, <a class=\"verdera-related-card\" href=\"https:\/\/www.verdera.agency\/hr\/clanci\/marketinska-strategija-i-analitika\/kako-provjeriti-donosi-li-web-stranica-kvalitetne-upite\/\"><img src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/09\/verdera-insights-14.png?verdera-cover=20261002\" alt=\"\" loading=\"lazy\"><span>Kako provjeriti donosi li web-stranica kvalitetne upite<\/span><\/a><\/div>\n<\/section>\n<section class=\"verdera-service-products\" aria-label=\"Usluge povezane s ovom temom\">\n<h2>Usluge povezane s ovom temom<\/h2>\n<p>Odaberite uslugu prema potrebama svojeg poslovanja. Prikazan je standardni opseg iz cjenika.<\/p>\n<p><div class=\"woocommerce columns-3 \">\t<div class=\"products row inline-row columns-3\">\r\n<div class=\"inline-column col-sm-4 col-xs-6 first product type-product post-1100223 status-publish instock product_cat-strategija-i-analiza has-post-thumbnail virtual purchasable product-type-simple\">\n\n\t<div class=\"product-inner centered-box\">\n\n\t\t\n\t\t<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/strategija-i-analiza\/strategija-digitalnog-marketinga\/\" class=\"product-image\">\n\t\t\t<div class=\"product-labels\"><\/div>\n\t\t\t<span class=\"product-image-inner\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Strategija digitalnog marketinga\" srcset=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-300x300.png 300w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-1024x1024.png 1024w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-150x150.png 150w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-768x768.png 768w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-256x256.png 256w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-600x600.png 600w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-180x180.png 180w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span class=\"woo-product-overlay\"><\/span><\/span>\n\t\t<\/a>\n\n\t\t<div class=\"product-info clearfix\">\n\t\t\t<div class=\"product-rating product-rating-empty\"><div class=\"empty-rating\"><\/div><\/div>\t\t\t<div class=\"product-title title-h6\"><a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/strategija-i-analiza\/strategija-digitalnog-marketinga\/\">Strategija digitalnog marketinga<\/a><\/div>\n\t\t\t\n\t<div class=\"product-price\"><span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>790,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&euro;<\/span><\/bdi><\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"product-bottom clearfix\">\n\t\t\t\t<a href=\"\/hr\/wp-json\/wp\/v2\/posts\/90022?add-to-cart=1100223\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"1100223\" data-product_sku=\"VN-004\" aria-label=\"Dodaj u ko\u0161aricu: &ldquo;Strategija digitalnog marketinga&rdquo;\" rel=\"nofollow\" data-success_message=\"&quot;Strategija digitalnog marketinga&quot; je dodan u va\u0161u ko\u0161aricu\" role=\"button\">Dodaj u ko\u0161aricu<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1100223\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/strategija-i-analiza\/strategija-digitalnog-marketinga\/\" class=\"bottom-product-link\"><\/a>\n<div\n\tclass=\"yith-wcwl-add-to-wishlist add-to-wishlist-1100223 yith-wcwl-add-to-wishlist--link-style gem-list-wl-button wishlist-fragment on-first-load\"\n\tdata-fragment-ref=\"1100223\"\n\tdata-fragment-options=\"{&quot;base_url&quot;:&quot;&quot;,&quot;product_id&quot;:1100223,&quot;parent_product_id&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;is_single&quot;:false,&quot;in_default_wishlist&quot;:false,&quot;show_view&quot;:false,&quot;browse_wishlist_text&quot;:&quot;Pogledaj popis \\u017eelja&quot;,&quot;already_in_wishslist_text&quot;:&quot;Ve\\u0107 je na va\\u0161em popisu \\u017eelja.&quot;,&quot;product_added_text&quot;:&quot;Dodano na popis \\u017eelja!&quot;,&quot;available_multi_wishlist&quot;:false,&quot;disable_wishlist&quot;:false,&quot;show_count&quot;:false,&quot;ajax_loading&quot;:false,&quot;loop_position&quot;:&quot;after_add_to_cart&quot;,&quot;thegem_product_page&quot;:&quot;&quot;,&quot;thegem_template&quot;:&quot;&quot;,&quot;thegem_products_grid&quot;:&quot;&quot;,&quot;item&quot;:&quot;add_to_wishlist&quot;}\"\n>\n\t\t\t\n\t\t\t<!-- ADD TO WISHLIST -->\n\t\t\t\n\t<div class=\"yith-wcwl-add-button\">\n\t\t<a href=\"?add_to_wishlist=1100223\" rel=\"nofollow\"\n\t\t   data-product-id=\"1100223\" data-product-type=\"simple\"\n\t\t   data-original-product-id=\"0\" class=\"add_to_wishlist single_add_to_wishlist\"\n\t\t   data-title=\"Dodaj na popis \u017eelja\">\n\t\t\t<svg id=\"yith-wcwl-icon-heart-outline\" class=\"yith-wcwl-icon-svg\" fill=\"none\" stroke-width=\"1.5\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z\"><\/path>\n<\/svg>\t\t\t<span>Dodaj na popis \u017eelja<\/span>\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<!-- COUNT TEXT -->\n\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n<div class=\"inline-column col-sm-4 col-xs-6 last product type-product post-1100224 status-publish first instock product_cat-strategija-i-analiza has-post-thumbnail virtual purchasable product-type-simple\">\n\n\t<div class=\"product-inner centered-box\">\n\n\t\t\n\t\t<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/strategija-i-analiza\/savjetovanje-o-digitalnom-marketingu\/\" class=\"product-image\">\n\t\t\t<div class=\"product-labels\"><\/div>\n\t\t\t<span class=\"product-image-inner\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Savjetovanje o digitalnom marketingu\" srcset=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-300x300.png 300w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-1024x1024.png 1024w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-150x150.png 150w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-768x768.png 768w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-256x256.png 256w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-600x600.png 600w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-180x180.png 180w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span class=\"woo-product-overlay\"><\/span><\/span>\n\t\t<\/a>\n\n\t\t<div class=\"product-info clearfix\">\n\t\t\t<div class=\"product-rating product-rating-empty\"><div class=\"empty-rating\"><\/div><\/div>\t\t\t<div class=\"product-title title-h6\"><a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/strategija-i-analiza\/savjetovanje-o-digitalnom-marketingu\/\">Savjetovanje o digitalnom marketingu<\/a><\/div>\n\t\t\t\n\t<div class=\"product-price\"><span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>90,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&euro;<\/span><\/bdi><\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"product-bottom clearfix\">\n\t\t\t\t<a href=\"\/hr\/wp-json\/wp\/v2\/posts\/90022?add-to-cart=1100224\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"1100224\" data-product_sku=\"VN-005\" aria-label=\"Dodaj u ko\u0161aricu: &ldquo;Savjetovanje o digitalnom marketingu&rdquo;\" rel=\"nofollow\" data-success_message=\"&quot;Savjetovanje o digitalnom marketingu&quot; je dodan u va\u0161u ko\u0161aricu\" role=\"button\">Dodaj u ko\u0161aricu<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1100224\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/strategija-i-analiza\/savjetovanje-o-digitalnom-marketingu\/\" class=\"bottom-product-link\"><\/a>\n<div\n\tclass=\"yith-wcwl-add-to-wishlist add-to-wishlist-1100224 yith-wcwl-add-to-wishlist--link-style gem-list-wl-button wishlist-fragment on-first-load\"\n\tdata-fragment-ref=\"1100224\"\n\tdata-fragment-options=\"{&quot;base_url&quot;:&quot;&quot;,&quot;product_id&quot;:1100224,&quot;parent_product_id&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;is_single&quot;:false,&quot;in_default_wishlist&quot;:false,&quot;show_view&quot;:false,&quot;browse_wishlist_text&quot;:&quot;Pogledaj popis \\u017eelja&quot;,&quot;already_in_wishslist_text&quot;:&quot;Ve\\u0107 je na va\\u0161em popisu \\u017eelja.&quot;,&quot;product_added_text&quot;:&quot;Dodano na popis \\u017eelja!&quot;,&quot;available_multi_wishlist&quot;:false,&quot;disable_wishlist&quot;:false,&quot;show_count&quot;:false,&quot;ajax_loading&quot;:false,&quot;loop_position&quot;:&quot;after_add_to_cart&quot;,&quot;thegem_product_page&quot;:&quot;&quot;,&quot;thegem_template&quot;:&quot;&quot;,&quot;thegem_products_grid&quot;:&quot;&quot;,&quot;item&quot;:&quot;add_to_wishlist&quot;}\"\n>\n\t\t\t\n\t\t\t<!-- ADD TO WISHLIST -->\n\t\t\t\n\t<div class=\"yith-wcwl-add-button\">\n\t\t<a href=\"?add_to_wishlist=1100224\" rel=\"nofollow\"\n\t\t   data-product-id=\"1100224\" data-product-type=\"simple\"\n\t\t   data-original-product-id=\"0\" class=\"add_to_wishlist single_add_to_wishlist\"\n\t\t   data-title=\"Dodaj na popis \u017eelja\">\n\t\t\t<svg id=\"yith-wcwl-icon-heart-outline\" class=\"yith-wcwl-icon-svg\" fill=\"none\" stroke-width=\"1.5\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z\"><\/path>\n<\/svg>\t\t\t<span>Dodaj na popis \u017eelja<\/span>\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<!-- COUNT TEXT -->\n\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n<div class=\"inline-column col-sm-4 col-xs-6 product type-product post-1100220 status-publish last instock product_cat-strategija-i-analiza has-post-thumbnail virtual purchasable product-type-simple\">\n\n\t<div class=\"product-inner centered-box\">\n\n\t\t\n\t\t<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/strategija-i-analiza\/kratki-pregled-konkurencije\/\" class=\"product-image\">\n\t\t\t<div class=\"product-labels\"><\/div>\n\t\t\t<span class=\"product-image-inner\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Kratki pregled konkurencije\" srcset=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-300x300.png 300w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-1024x1024.png 1024w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-150x150.png 150w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-768x768.png 768w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-256x256.png 256w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-600x600.png 600w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-180x180.png 180w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span class=\"woo-product-overlay\"><\/span><\/span>\n\t\t<\/a>\n\n\t\t<div class=\"product-info clearfix\">\n\t\t\t<div class=\"product-rating product-rating-empty\"><div class=\"empty-rating\"><\/div><\/div>\t\t\t<div class=\"product-title title-h6\"><a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/strategija-i-analiza\/kratki-pregled-konkurencije\/\">Kratki pregled konkurencije<\/a><\/div>\n\t\t\t\n\t<div class=\"product-price\"><span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>290,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&euro;<\/span><\/bdi><\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"product-bottom clearfix\">\n\t\t\t\t<a href=\"\/hr\/wp-json\/wp\/v2\/posts\/90022?add-to-cart=1100220\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"1100220\" data-product_sku=\"VN-001\" aria-label=\"Dodaj u ko\u0161aricu: &ldquo;Kratki pregled konkurencije&rdquo;\" rel=\"nofollow\" data-success_message=\"&quot;Kratki pregled konkurencije&quot; je dodan u va\u0161u ko\u0161aricu\" role=\"button\">Dodaj u ko\u0161aricu<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1100220\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/strategija-i-analiza\/kratki-pregled-konkurencije\/\" class=\"bottom-product-link\"><\/a>\n<div\n\tclass=\"yith-wcwl-add-to-wishlist add-to-wishlist-1100220 yith-wcwl-add-to-wishlist--link-style gem-list-wl-button wishlist-fragment on-first-load\"\n\tdata-fragment-ref=\"1100220\"\n\tdata-fragment-options=\"{&quot;base_url&quot;:&quot;&quot;,&quot;product_id&quot;:1100220,&quot;parent_product_id&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;is_single&quot;:false,&quot;in_default_wishlist&quot;:false,&quot;show_view&quot;:false,&quot;browse_wishlist_text&quot;:&quot;Pogledaj popis \\u017eelja&quot;,&quot;already_in_wishslist_text&quot;:&quot;Ve\\u0107 je na va\\u0161em popisu \\u017eelja.&quot;,&quot;product_added_text&quot;:&quot;Dodano na popis \\u017eelja!&quot;,&quot;available_multi_wishlist&quot;:false,&quot;disable_wishlist&quot;:false,&quot;show_count&quot;:false,&quot;ajax_loading&quot;:false,&quot;loop_position&quot;:&quot;after_add_to_cart&quot;,&quot;thegem_product_page&quot;:&quot;&quot;,&quot;thegem_template&quot;:&quot;&quot;,&quot;thegem_products_grid&quot;:&quot;&quot;,&quot;item&quot;:&quot;add_to_wishlist&quot;}\"\n>\n\t\t\t\n\t\t\t<!-- ADD TO WISHLIST -->\n\t\t\t\n\t<div class=\"yith-wcwl-add-button\">\n\t\t<a href=\"?add_to_wishlist=1100220\" rel=\"nofollow\"\n\t\t   data-product-id=\"1100220\" data-product-type=\"simple\"\n\t\t   data-original-product-id=\"0\" class=\"add_to_wishlist single_add_to_wishlist\"\n\t\t   data-title=\"Dodaj na popis \u017eelja\">\n\t\t\t<svg id=\"yith-wcwl-icon-heart-outline\" class=\"yith-wcwl-icon-svg\" fill=\"none\" stroke-width=\"1.5\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z\"><\/path>\n<\/svg>\t\t\t<span>Dodaj na popis \u017eelja<\/span>\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<!-- COUNT TEXT -->\n\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n    <\/div>\r\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Pitanje \u201ekoliko treba potro\u0161iti na oglase\u201d nema jednak odgovor za svaku tvrtku. Bud\u017eet treba povezati s ciljem, vrijedno\u0161\u0107u kupca i&#8230;<\/p>\n","protected":false},"author":3,"featured_media":33835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[161],"tags":[],"class_list":["post-90022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketinska-strategija-i-analitika"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/posts\/90022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/comments?post=90022"}],"version-history":[{"count":6,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/posts\/90022\/revisions"}],"predecessor-version":[{"id":200007450,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/posts\/90022\/revisions\/200007450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/media\/33835"}],"wp:attachment":[{"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/media?parent=90022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/categories?post=90022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/tags?post=90022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}