{"id":90172,"date":"2026-10-05T09:00:00","date_gmt":"2026-10-05T09:00:00","guid":{"rendered":"https:\/\/www.verdera.agency\/?verdera-import-17-hr"},"modified":"2026-10-19T18:19:28","modified_gmt":"2026-10-19T18:19:28","slug":"sto-je-konverzija-i-kako-mjeriti-isplativost-oglasa","status":"publish","type":"post","link":"https:\/\/www.verdera.agency\/hr\/clanci\/digitalno-oglasavanje\/sto-je-konverzija-i-kako-mjeriti-isplativost-oglasa\/","title":{"rendered":"\u0160to je konverzija i kako mjeriti isplativost oglasa"},"content":{"rendered":"<p>Konverzija je radnja koju ste ozna\u010dili kao va\u017enu za poslovni cilj: kupnja, rezervacija, relevantan upit ili poziv. Ne vrijedi svakoj radnji pripisati istu te\u017einu. Otvaranje stranice kontakta mo\u017ee biti znak interesa, ali nije jednak primljenoj poruci. Dodavanje proizvoda u ko\u0161aricu pokazuje namjeru, ali nije zavr\u0161ena kupnja. Prije ocjenjivanja oglasa odlu\u010dite koji doga\u0111aj predstavlja stvaran ishod. <a class=\"verdera-source-reference\" href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022?hl=en\" rel=\"noopener noreferrer\" aria-label=\"Google Ads \u2014 mjerenje konverzija\">[1]<\/a><\/p>\n<h2>Izmjerite zavr\u0161etak, ne samo korak prema njemu<\/h2>\n<p>Pro\u0111ite put korisnika i ozna\u010dite doga\u0111aj nakon uspje\u0161nog dovr\u0161etka. Kod obrasca provjerite stvarnu dostavu poruke. Kod kupnje potvrdnu stranicu i narud\u017ebu u sustavu. Uklonite dvostruko bilje\u017eenje osvje\u017eavanjem stranice ili ponavljanjem doga\u0111aja. Kada jedan kupac kupi dva puta, dvije kupnje mogu biti opravdane. Kada se jedan obrazac samo dvaput u\u010dita, dvije prijave nisu.<\/p>\n<p>Pravila o privoli i tehni\u010dke postavke mogu zna\u010diti da izvje\u0161taj ne obuhva\u0107a svaku radnju. Uspore\u0111ujte ga s narud\u017ebama i prodajnom evidencijom, uz za\u0161titu osobnih podataka. Odstupanje dokumentirajte prije nego \u0161to na temelju izvje\u0161taja promijenite prora\u010dun.<\/p>\n<h2>Razumijte tri razli\u010dita broja<\/h2>\n<ul>\n<li><strong>Stopa konverzije<\/strong> pokazuje omjer ostvarenih konverzija i odabranih interakcija prema definiciji izvje\u0161taja.<\/li>\n<li><strong>CPA<\/strong>, tro\u0161ak po ostvarenoj konverziji, dijeli tro\u0161ak oglasa brojem tih konverzija.<\/li>\n<li><strong>ROAS<\/strong> uspore\u0111uje prihod koji se pripisuje oglasima i tro\u0161ak oglasa.<\/li>\n<\/ul>\n<p>Hipotetska kampanja tro\u0161i 200 \u20ac i bilje\u017ei pet kupnji ukupnog prihoda 800 \u20ac. CPA po kupnji iznosi 40 \u20ac, a ROAS 4 odnosno 400 %. Ti iznosi nisu dobit. Roba, proizvodnja, dostava, povrati, naknade i rad tako\u0111er ko\u0161taju. Posao s niskom mar\u017eom mo\u017ee izgubiti novac i uz naizgled visok ROAS. Za odluku treba znati koliki doprinos ostaje nakon promjenjivih tro\u0161kova i kako se nadokna\u0111uju fiksni tro\u0161kovi. <a class=\"verdera-source-reference\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13064207?hl=en\" rel=\"noopener noreferrer\" aria-label=\"vrijednosti konverzija\">[2]<\/a><\/p>\n<h2>Pove\u017eite upite s prodajom<\/h2>\n<p>Kod usluga se prihod \u010desto pojavljuje tjednima ili mjesecima nakon upita. Ako kampanja dovede dvadeset obrazaca, pogledajte koliko ih je relevantno, koliko je postalo ponuda i koliko poslova je zaklju\u010deno. Mo\u017eete izra\u010dunati tro\u0161ak po relevantnom upitu i po sklopljenom poslu. Jedan velik posao mo\u017ee promijeniti prosjek. Zato pregledajte i raspodjelu, trajanje prodajnog ciklusa i kvalitetu klijenata.<\/p>\n<p>Dogovorite s prodajnim timom jednostavna pravila ozna\u010davanja. Ne trebate slati sve osobne podatke u oglasnu platformu. Sa\u017eeti i zakonito obra\u0111eni podaci mogu biti dovoljni za poslovnu odluku. Jasna definicija \u201ekvalitetnog\u201d upita sprje\u010dava da svaka poruka umjetno pobolj\u0161a rezultat.<\/p>\n<h2>Pazite na pripisivanje i vremenski odmak<\/h2>\n<p>Kupac mo\u017ee vidjeti oglas na dru\u0161tvenoj mre\u017ei, kasnije pretra\u017eiti ime tvrtke i na kraju kupiti iz e-poruke. Razli\u010diti izvje\u0161taji mogu pripisati zaslugu razli\u010ditim dodirnim to\u010dkama. Usporedite definicije konverzije, razdoblje pripisivanja i datum klika odnosno kupnje. Izbjegnite zbrajanje brojki iz vi\u0161e platformi kao da su to nu\u017eno razli\u010dite narud\u017ebe. <a class=\"verdera-source-reference\" href=\"https:\/\/support.google.com\/google-ads\/answer\/6394265?hl=en\" rel=\"noopener noreferrer\" aria-label=\"atribucija\">[3]<\/a><\/p>\n<p>Posebno kod malog broja kupnji ne donosite sud nakon jednog dana. Promatrajte trend, sezonske razlike i promjene cijena. Ako ste istodobno promijenili oglas, stranicu i na\u010din mjerenja, te\u0161ko \u0107ete znati \u0161to je utjecalo na rezultat.<\/p>\n<h2>Pretvorite metriku u odluku<\/h2>\n<p>U kratkom mjese\u010dnom pregledu zapi\u0161ite potro\u0161nju, dovr\u0161ene konverzije, kvalitetu upita, stvarni prihod i poznate tro\u0161kove. Odvojite ono \u0161to je izravno izmjereno od onoga \u0161to je procjena. Zatim odaberite jednu radnju: popravak mjerenja, bolju stranicu, druk\u010diju poruku ili prilagodbu prora\u010duna. Metrika je korisna kada vodi prema razumnoj odluci, a ne kada sama po sebi izgleda impresivno.<\/p>\n<h2>Posebni slu\u010dajevi<\/h2>\n<p>Kod ponovljenih kupnji odredite gledate li samo prvu narud\u017ebu ili dugoro\u010dnu vrijednost kupca. Dugoro\u010dnu vrijednost nemojte proizvoljno uve\u0107ati pretpostavkom da \u0107e se svi vratiti. Ako trgovina \u010desto ima povrate, usporedite prihod pripisan oglasima s potvr\u0111enim prihodom nakon povrata. Za sezonske proizvode pratite isto razdoblje kroz vi\u0161e ciklusa gdje je mogu\u0107e. Kod novih kampanja najprije provjerite osnovne doga\u0111aje i tek onda uvodite slo\u017eeniji model vrijednosti. Jednostavna, provjerljiva ra\u010dunica bolja je od preciznog broja iz nepouzdane postavke.<\/p>\n<p>Redovito usporedite izvje\u0161taj s knjigovodstvenim ili prodajnim zapisom.<\/p>\n<section class=\"verdera-article-faq\">\n<h2>\u010cesta pitanja<\/h2>\n<details>\n<summary>Kada zabilje\u017eiti konverziju?<\/summary>\n<p>Pro\u0111ite put korisnika i ozna\u010dite doga\u0111aj nakon uspje\u0161nog dovr\u0161etka. Kod obrasca provjerite stvarnu dostavu poruke. Kod kupnje potvrdnu stranicu i narud\u017ebu u sustavu. Uklonite dvostruko bilje\u017eenje osvje\u017eavanjem stranice ili ponavljanjem doga\u0111aja. Kada jedan kupac kupi dva puta, dvije kupnje mogu biti opravdane. Kada se jedan obrazac samo dvaput u\u010dita, dvije prijave nisu.<\/p>\n<\/details>\n<details>\n<summary>Kako se razlikuju stopa konverzije, CPA i ROAS?<\/summary>\n<ul>\n<li><strong>Stopa konverzije<\/strong> pokazuje omjer ostvarenih konverzija i odabranih interakcija prema definiciji izvje\u0161taja.<\/li>\n<li><strong>CPA<\/strong>, tro\u0161ak po ostvarenoj konverziji, dijeli tro\u0161ak oglasa brojem tih konverzija.<\/li>\n<li><strong>ROAS<\/strong> uspore\u0111uje prihod koji se pripisuje oglasima i tro\u0161ak oglasa.<\/li>\n<\/ul>\n<\/details>\n<\/section>\n<section class=\"verdera-sources\">\n<h2>Izvori<\/h2>\n<p class=\"verdera-sources-checked\">Zadnja provjera izvora: 12. listopada 2026.<\/p>\n<ol>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022?hl=en\" rel=\"noopener noreferrer\">Google Ads \u2014 mjerenje konverzija<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13064207?hl=en\" rel=\"noopener noreferrer\">vrijednosti konverzija<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6394265?hl=en\" rel=\"noopener noreferrer\">atribucija<\/a><\/li>\n<\/ol>\n<\/section>\n<section class=\"verdera-related\" aria-label=\"Povezani \u010dlanci\">\n<h2>Povezani \u010dlanci<\/h2>\n<p>Pro\u010ditajte i druge \u010dlanke<\/p>\n<div class=\"verdera-related-track\"><a class=\"verdera-related-card\" href=\"https:\/\/www.verdera.agency\/hr\/clanci\/digitalno-oglasavanje\/kako-pripremiti-oglase-za-vise-jezicnih-trzista\/\"><img src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/09\/verdera-insights-18.png?verdera-cover=20261002\" alt=\"\" loading=\"lazy\"><span>Kako pripremiti oglase za vi\u0161e jezi\u010dnih tr\u017ei\u0161ta<\/span><\/a>, <a class=\"verdera-related-card\" href=\"https:\/\/www.verdera.agency\/hr\/clanci\/digitalno-oglasavanje\/kada-mijenjati-oglas-a-kada-ponudu-ili-stranicu-proizvoda\/\"><img src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/09\/verdera-insights-19.png?verdera-cover=20261002\" alt=\"\" loading=\"lazy\"><span>Kada mijenjati oglas, a kada ponudu ili stranicu proizvoda<\/span><\/a>, <a class=\"verdera-related-card\" href=\"https:\/\/www.verdera.agency\/hr\/clanci\/sadrzaj-i-web-stranice\/kako-povezati-blog-clanak-s-upitom-ili-kupnjom\/\"><img src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/09\/verdera-insights-12.png?verdera-cover=20261002\" alt=\"\" loading=\"lazy\"><span>Kako povezati blog \u010dlanak s upitom ili kupnjom<\/span><\/a><\/div>\n<\/section>\n<section class=\"verdera-service-products\" aria-label=\"Usluge povezane s ovom temom\">\n<h2>Usluge povezane s ovom temom<\/h2>\n<p>Odaberite uslugu prema potrebama svojeg poslovanja. Prikazan je standardni opseg iz cjenika.<\/p>\n<p><div class=\"woocommerce columns-3 \">\t<div class=\"products row inline-row columns-3\">\r\n<div class=\"inline-column col-sm-4 col-xs-6 first product type-product post-1100328 status-publish instock product_cat-analitika-i-pracenje has-post-thumbnail virtual purchasable product-type-simple\">\n\n\t<div class=\"product-inner centered-box\">\n\n\t\t\n\t\t<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/analitika-i-pracenje\/postavljanje-ga4-gtm\/\" class=\"product-image\">\n\t\t\t<div class=\"product-labels\"><\/div>\n\t\t\t<span class=\"product-image-inner\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-049-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Postavljanje GA4 + GTM\" srcset=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-049-300x300.png 300w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-049-1024x1024.png 1024w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-049-150x150.png 150w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-049-768x768.png 768w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-049-256x256.png 256w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-049-600x600.png 600w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-049-180x180.png 180w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-049.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span class=\"woo-product-overlay\"><\/span><\/span>\n\t\t<\/a>\n\n\t\t<div class=\"product-info clearfix\">\n\t\t\t<div class=\"product-rating product-rating-empty\"><div class=\"empty-rating\"><\/div><\/div>\t\t\t<div class=\"product-title title-h6\"><a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/analitika-i-pracenje\/postavljanje-ga4-gtm\/\">Postavljanje GA4 + GTM<\/a><\/div>\n\t\t\t\n\t<div class=\"product-price\"><span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>290,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&euro;<\/span><\/bdi><\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"product-bottom clearfix\">\n\t\t\t\t<a href=\"\/hr\/wp-json\/wp\/v2\/posts\/90172?add-to-cart=1100328\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"1100328\" data-product_sku=\"VN-049\" aria-label=\"Dodaj u ko\u0161aricu: &ldquo;Postavljanje GA4 + GTM&rdquo;\" rel=\"nofollow\" data-success_message=\"&quot;Postavljanje GA4 + GTM&quot; je dodan u va\u0161u ko\u0161aricu\" role=\"button\">Dodaj u ko\u0161aricu<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1100328\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/analitika-i-pracenje\/postavljanje-ga4-gtm\/\" class=\"bottom-product-link\"><\/a>\n<div\n\tclass=\"yith-wcwl-add-to-wishlist add-to-wishlist-1100328 yith-wcwl-add-to-wishlist--link-style gem-list-wl-button wishlist-fragment on-first-load\"\n\tdata-fragment-ref=\"1100328\"\n\tdata-fragment-options=\"{&quot;base_url&quot;:&quot;&quot;,&quot;product_id&quot;:1100328,&quot;parent_product_id&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;is_single&quot;:false,&quot;in_default_wishlist&quot;:false,&quot;show_view&quot;:false,&quot;browse_wishlist_text&quot;:&quot;Pogledaj popis \\u017eelja&quot;,&quot;already_in_wishslist_text&quot;:&quot;Ve\\u0107 je na va\\u0161em popisu \\u017eelja.&quot;,&quot;product_added_text&quot;:&quot;Dodano na popis \\u017eelja!&quot;,&quot;available_multi_wishlist&quot;:false,&quot;disable_wishlist&quot;:false,&quot;show_count&quot;:false,&quot;ajax_loading&quot;:false,&quot;loop_position&quot;:&quot;after_add_to_cart&quot;,&quot;thegem_product_page&quot;:&quot;&quot;,&quot;thegem_template&quot;:&quot;&quot;,&quot;thegem_products_grid&quot;:&quot;&quot;,&quot;item&quot;:&quot;add_to_wishlist&quot;}\"\n>\n\t\t\t\n\t\t\t<!-- ADD TO WISHLIST -->\n\t\t\t\n\t<div class=\"yith-wcwl-add-button\">\n\t\t<a href=\"?add_to_wishlist=1100328\" rel=\"nofollow\"\n\t\t   data-product-id=\"1100328\" data-product-type=\"simple\"\n\t\t   data-original-product-id=\"0\" class=\"add_to_wishlist single_add_to_wishlist\"\n\t\t   data-title=\"Dodaj na popis \u017eelja\">\n\t\t\t<svg id=\"yith-wcwl-icon-heart-outline\" class=\"yith-wcwl-icon-svg\" fill=\"none\" stroke-width=\"1.5\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z\"><\/path>\n<\/svg>\t\t\t<span>Dodaj na popis \u017eelja<\/span>\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<!-- COUNT TEXT -->\n\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n<div class=\"inline-column col-sm-4 col-xs-6 last product type-product post-1100329 status-publish first instock product_cat-analitika-i-pracenje has-post-thumbnail virtual purchasable product-type-simple\">\n\n\t<div class=\"product-inner centered-box\">\n\n\t\t\n\t\t<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/analitika-i-pracenje\/pracenje-konverzija\/\" class=\"product-image\">\n\t\t\t<div class=\"product-labels\"><\/div>\n\t\t\t<span class=\"product-image-inner\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-050-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Pra\u0107enje konverzija\" srcset=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-050-300x300.png 300w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-050-1024x1024.png 1024w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-050-150x150.png 150w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-050-768x768.png 768w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-050-256x256.png 256w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-050-600x600.png 600w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-050-180x180.png 180w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-050.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span class=\"woo-product-overlay\"><\/span><\/span>\n\t\t<\/a>\n\n\t\t<div class=\"product-info clearfix\">\n\t\t\t<div class=\"product-rating product-rating-empty\"><div class=\"empty-rating\"><\/div><\/div>\t\t\t<div class=\"product-title title-h6\"><a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/analitika-i-pracenje\/pracenje-konverzija\/\">Pra\u0107enje konverzija<\/a><\/div>\n\t\t\t\n\t<div class=\"product-price\"><span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>190,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&euro;<\/span><\/bdi><\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"product-bottom clearfix\">\n\t\t\t\t<a href=\"\/hr\/wp-json\/wp\/v2\/posts\/90172?add-to-cart=1100329\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"1100329\" data-product_sku=\"VN-050\" aria-label=\"Dodaj u ko\u0161aricu: &ldquo;Pra\u0107enje konverzija&rdquo;\" rel=\"nofollow\" data-success_message=\"&quot;Pra\u0107enje konverzija&quot; je dodan u va\u0161u ko\u0161aricu\" role=\"button\">Dodaj u ko\u0161aricu<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1100329\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/analitika-i-pracenje\/pracenje-konverzija\/\" class=\"bottom-product-link\"><\/a>\n<div\n\tclass=\"yith-wcwl-add-to-wishlist add-to-wishlist-1100329 yith-wcwl-add-to-wishlist--link-style gem-list-wl-button wishlist-fragment on-first-load\"\n\tdata-fragment-ref=\"1100329\"\n\tdata-fragment-options=\"{&quot;base_url&quot;:&quot;&quot;,&quot;product_id&quot;:1100329,&quot;parent_product_id&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;is_single&quot;:false,&quot;in_default_wishlist&quot;:false,&quot;show_view&quot;:false,&quot;browse_wishlist_text&quot;:&quot;Pogledaj popis \\u017eelja&quot;,&quot;already_in_wishslist_text&quot;:&quot;Ve\\u0107 je na va\\u0161em popisu \\u017eelja.&quot;,&quot;product_added_text&quot;:&quot;Dodano na popis \\u017eelja!&quot;,&quot;available_multi_wishlist&quot;:false,&quot;disable_wishlist&quot;:false,&quot;show_count&quot;:false,&quot;ajax_loading&quot;:false,&quot;loop_position&quot;:&quot;after_add_to_cart&quot;,&quot;thegem_product_page&quot;:&quot;&quot;,&quot;thegem_template&quot;:&quot;&quot;,&quot;thegem_products_grid&quot;:&quot;&quot;,&quot;item&quot;:&quot;add_to_wishlist&quot;}\"\n>\n\t\t\t\n\t\t\t<!-- ADD TO WISHLIST -->\n\t\t\t\n\t<div class=\"yith-wcwl-add-button\">\n\t\t<a href=\"?add_to_wishlist=1100329\" rel=\"nofollow\"\n\t\t   data-product-id=\"1100329\" data-product-type=\"simple\"\n\t\t   data-original-product-id=\"0\" class=\"add_to_wishlist single_add_to_wishlist\"\n\t\t   data-title=\"Dodaj na popis \u017eelja\">\n\t\t\t<svg id=\"yith-wcwl-icon-heart-outline\" class=\"yith-wcwl-icon-svg\" fill=\"none\" stroke-width=\"1.5\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z\"><\/path>\n<\/svg>\t\t\t<span>Dodaj na popis \u017eelja<\/span>\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<!-- COUNT TEXT -->\n\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n<div class=\"inline-column col-sm-4 col-xs-6 product type-product post-1100330 status-publish last instock product_cat-analitika-i-pracenje has-post-thumbnail virtual purchasable product-type-simple\">\n\n\t<div class=\"product-inner centered-box\">\n\n\t\t\n\t\t<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/analitika-i-pracenje\/audit-pracenja\/\" class=\"product-image\">\n\t\t\t<div class=\"product-labels\"><\/div>\n\t\t\t<span class=\"product-image-inner\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-051-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Audit pra\u0107enja\" srcset=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-051-300x300.png 300w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-051-1024x1024.png 1024w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-051-150x150.png 150w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-051-768x768.png 768w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-051-256x256.png 256w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-051-600x600.png 600w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-051-180x180.png 180w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-051.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span class=\"woo-product-overlay\"><\/span><\/span>\n\t\t<\/a>\n\n\t\t<div class=\"product-info clearfix\">\n\t\t\t<div class=\"product-rating product-rating-empty\"><div class=\"empty-rating\"><\/div><\/div>\t\t\t<div class=\"product-title title-h6\"><a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/analitika-i-pracenje\/audit-pracenja\/\">Audit pra\u0107enja<\/a><\/div>\n\t\t\t\n\t<div class=\"product-price\"><span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>290,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&euro;<\/span><\/bdi><\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"product-bottom clearfix\">\n\t\t\t\t<a href=\"\/hr\/wp-json\/wp\/v2\/posts\/90172?add-to-cart=1100330\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"1100330\" data-product_sku=\"VN-051\" aria-label=\"Dodaj u ko\u0161aricu: &ldquo;Audit pra\u0107enja&rdquo;\" rel=\"nofollow\" data-success_message=\"&quot;Audit pra\u0107enja&quot; je dodan u va\u0161u ko\u0161aricu\" role=\"button\">Dodaj u ko\u0161aricu<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1100330\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<a href=\"https:\/\/www.verdera.agency\/hr\/usluge\/analitika-i-pracenje\/audit-pracenja\/\" class=\"bottom-product-link\"><\/a>\n<div\n\tclass=\"yith-wcwl-add-to-wishlist add-to-wishlist-1100330 yith-wcwl-add-to-wishlist--link-style gem-list-wl-button wishlist-fragment on-first-load\"\n\tdata-fragment-ref=\"1100330\"\n\tdata-fragment-options=\"{&quot;base_url&quot;:&quot;&quot;,&quot;product_id&quot;:1100330,&quot;parent_product_id&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;is_single&quot;:false,&quot;in_default_wishlist&quot;:false,&quot;show_view&quot;:false,&quot;browse_wishlist_text&quot;:&quot;Pogledaj popis \\u017eelja&quot;,&quot;already_in_wishslist_text&quot;:&quot;Ve\\u0107 je na va\\u0161em popisu \\u017eelja.&quot;,&quot;product_added_text&quot;:&quot;Dodano na popis \\u017eelja!&quot;,&quot;available_multi_wishlist&quot;:false,&quot;disable_wishlist&quot;:false,&quot;show_count&quot;:false,&quot;ajax_loading&quot;:false,&quot;loop_position&quot;:&quot;after_add_to_cart&quot;,&quot;thegem_product_page&quot;:&quot;&quot;,&quot;thegem_template&quot;:&quot;&quot;,&quot;thegem_products_grid&quot;:&quot;&quot;,&quot;item&quot;:&quot;add_to_wishlist&quot;}\"\n>\n\t\t\t\n\t\t\t<!-- ADD TO WISHLIST -->\n\t\t\t\n\t<div class=\"yith-wcwl-add-button\">\n\t\t<a href=\"?add_to_wishlist=1100330\" rel=\"nofollow\"\n\t\t   data-product-id=\"1100330\" data-product-type=\"simple\"\n\t\t   data-original-product-id=\"0\" class=\"add_to_wishlist single_add_to_wishlist\"\n\t\t   data-title=\"Dodaj na popis \u017eelja\">\n\t\t\t<svg id=\"yith-wcwl-icon-heart-outline\" class=\"yith-wcwl-icon-svg\" fill=\"none\" stroke-width=\"1.5\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z\"><\/path>\n<\/svg>\t\t\t<span>Dodaj na popis \u017eelja<\/span>\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<!-- COUNT TEXT -->\n\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n    <\/div>\r\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Konverzija je radnja koju ste ozna\u010dili kao va\u017enu za poslovni cilj: kupnja, rezervacija, relevantan upit ili poziv. Ne vrijedi svakoj&#8230;<\/p>\n","protected":false},"author":3,"featured_media":33895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[160],"tags":[],"class_list":["post-90172","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digitalno-oglasavanje"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/posts\/90172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/comments?post=90172"}],"version-history":[{"count":6,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/posts\/90172\/revisions"}],"predecessor-version":[{"id":200007214,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/posts\/90172\/revisions\/200007214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/media\/33895"}],"wp:attachment":[{"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/media?parent=90172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/categories?post=90172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.verdera.agency\/hr\/wp-json\/wp\/v2\/tags?post=90172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}