{"id":90021,"date":"2026-10-01T09:00:00","date_gmt":"2026-10-01T09:00:00","guid":{"rendered":"https:\/\/www.verdera.agency\/?verdera-import-2-sl"},"modified":"2026-10-30T14:34:34","modified_gmt":"2026-10-30T14:34:34","slug":"kako-dolociti-zacetni-proracun-za-digitalni-marketing-in-oglase","status":"publish","type":"post","link":"https:\/\/www.verdera.agency\/sl\/clanki\/trzenjska-strategija-in-analitika\/kako-dolociti-zacetni-proracun-za-digitalni-marketing-in-oglase\/","title":{"rendered":"Kako dolo\u010diti za\u010detni prora\u010dun za digitalni marketing in oglase"},"content":{"rendered":"<p>Na vpra\u0161anje \u00bbkoliko porabiti za oglase\u00ab ni enakega odgovora za vsako podjetje. Prora\u010dun pove\u017eite s ciljem, vrednostjo kupca in zmo\u017enostjo, da obdelate nastalo povpra\u0161evanje. Prenizek znesek lahko ote\u017ei zbiranje uporabnih podatkov. Visok znesek brez jasne ponudbe in merjenja pa zgolj hitreje porablja denar. Za\u010detni prora\u010dun obravnavajte kot nadzorovan preizkus, ne kot obljubo dolo\u010denega \u0161tevila kupcev. <a class=\"verdera-source-reference\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13630812?hl=en\" rel=\"noopener noreferrer\" aria-label=\"Google Ads \u2014 prora\u010duni\">[1]<\/a><\/p>\n<h2>Najprej dolo\u010dite poslovno sprejemljive stro\u0161ke<\/h2>\n<p>Za\u010dnite pri izdelku ali storitvi, ne pri znesku, ki ga predlaga ogla\u0161evalska platforma. Kolik\u0161en je prihodek od povpre\u010dne prodaje? Kak\u0161ni so neposredni stro\u0161ki blaga, dostave ali dela? Kako pogosto kupec ponovno kupi? Na tej podlagi ocenite najvi\u0161ji sprejemljivi stro\u0161ek pridobitve kupca. Pri storitvah z dalj\u0161im prodajnim ciklom morate vedeti tudi, koliko <a class=\"va-context-link\" href=\"https:\/\/www.verdera.agency\/sl\/clanki\/trzenjska-strategija-in-analitika\/kako-preveriti-ali-spletna-stran-prinasa-kakovostna-povprasevanja\/\">ustreznih povpra\u0161evanj<\/a> se obi\u010dajno spremeni v naro\u010dilo. Cena povpra\u0161evanja brez tega podatka pove malo. <a class=\"verdera-source-reference\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13064207?hl=en\" rel=\"noopener noreferrer\" aria-label=\"vrednosti konverzij\">[2]<\/a><\/p>\n<p>Predstavljajmo si storitev, ki po neposrednih stro\u0161kih prispeva 600 \u20ac. \u010ce od desetih ustreznih povpra\u0161evanj eno postane naro\u010dilo, 50 \u20ac na povpra\u0161evanje pomeni pribli\u017eno 500 \u20ac ogla\u0161evalskih stro\u0161kov na pridobljeno stranko. Preostanek mora pokriti prodajno delo, re\u017eijo in dobi\u010dek. To je poenostavljen, izmi\u0161ljen primer. Dejanski izra\u010dun je odvisen tudi od kakovosti povpra\u0161evanj, trajanja prodaje, ponovnih nakupov in drugih stro\u0161kov. Pred za\u010detkom zapi\u0161ite svoje predpostavke.<\/p>\n<h2>Upo\u0161tevajte tudi stro\u0161ke zunaj ogla\u0161evalskega ra\u010duna<\/h2>\n<p>Platforma poka\u017ee znesek za prikazovanje oglasov, rezultat pa je odvisen tudi od priprave. V prora\u010dun vklju\u010dite:<\/p>\n<ul>\n<li>besedila oglasov, fotografije ali video<\/li>\n<li>pripravo oziroma izbolj\u0161anje <a class=\"va-context-link\" href=\"https:\/\/www.verdera.agency\/sl\/clanki\/digitalno-oglasevanje\/kaj-naj-vsebuje-pristajalna-stran-kampanje\/\">pristajalne strani<\/a><\/li>\n<li>merjenje, preverjanje obrazcev in poro\u010danje<\/li>\n<li>\u010das za odgovor na povpra\u0161evanja in obdelavo naro\u010dil.<\/li>\n<\/ul>\n<p>\u010ce pristajalna stran ne pojasni ponudbe ali obrazec ne deluje <a class=\"va-context-link\" href=\"https:\/\/www.verdera.agency\/sl\/clanki\/vsebine-in-spletne-strani\/mobilni-ux-spletna-stran-mora-biti-preprosta-za-palec-ne-le-manjsa\/\">na telefonu<\/a>, pove\u010danje porabe ni prvi ukrep. Podobno velja, \u010de ekipa ne more pravo\u010dasno odgovoriti na nove stike. Prora\u010dun naj podpre celotno pot kupca, ne le njegovega prihoda na spletno mesto.<\/p>\n<h2>Preizkusite in vnaprej dolo\u010dite merila<\/h2>\n<p>Dolo\u010dite obdobje, ki ustreza obi\u010dajnemu \u010dasu odlo\u010danja kupca, in vnaprej izberite merila. Majhen preizkus ne bo odgovoril na vsako vpra\u0161anje z visoko statisti\u010dno zanesljivostjo. Lahko pa poka\u017ee, ali prihajajo ustrezni obiskovalci, ali merjenje deluje in ali cena povpra\u0161evanja ustreza poslovnemu okviru. Ne spreminjajte vsak dan hkrati prora\u010duna, ciljanja in besedila. Tako bi te\u017eko ugotovili, kaj je vplivalo na rezultat. <a class=\"verdera-source-reference\" href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022?hl=en\" rel=\"noopener noreferrer\" aria-label=\"merjenje konverzij\">[3]<\/a><\/p>\n<p>Prakti\u010den vrstni red:<\/p>\n<ol>\n<li>Opredelite cilj in kakovosten rezultat.<\/li>\n<li>Ocenite ekonomiko kupca in najvi\u0161ji sprejemljivi stro\u0161ek.<\/li>\n<li>Pripravite stran, oglas in preverite <a class=\"va-context-link\" href=\"https:\/\/www.verdera.agency\/sl\/clanki\/digitalno-oglasevanje\/kaj-je-konverzija-in-kako-meriti-donosnost-oglasevanja\/\">merjenje konverzij<\/a>.<\/li>\n<li>Izvedite omejen preizkus ter bele\u017eite ustrezna povpra\u0161evanja ali prodajo.<\/li>\n<li>Po koncu obdobja se odlo\u010dite za nadaljevanje, dolo\u010deno spremembo ali ustavitev.<\/li>\n<\/ol>\n<p>\u010ce kampanja pridobiva kupce po sprejemljivi ceni in je na voljo \u0161e povpra\u0161evanje, lahko prora\u010dun pove\u010date. \u010ce ni kakovostnih stikov, pred dodatno porabo preverite sporo\u010dilo, ponudbo, ob\u010dinstvo in pristajalno stran. Dober prora\u010dun ni univerzalen odstotek prihodkov, temve\u010d odlo\u010ditev na osnovi cilja, ekonomike in podatkov.<\/p>\n<p>Razlikujte za\u010dasni preskusni prora\u010dun od redne mese\u010dne porabe. Prvi je namenjen u\u010denju, drugi mora ustrezati zmogljivostim podjetja in pri\u010dakovanemu donosu. \u010ce se kupci odlo\u010dajo ve\u010d tednov, kampanje ne ozna\u010dite za neuspe\u0161no po nekaj dneh. Zabele\u017eite, koliko resni\u010dnih prodajnih prilo\u017enosti je nastalo in kako so se kon\u010dali pogovori. \u010ce je povpra\u0161evanj veliko, vendar niso primerna, natan\u010dneje pojasnite, komu je ponudba namenjena. \u010ce so primerna, vendar ne postanejo naro\u010dila, preverite prodajni postopek. Dobro merjenje ne slu\u017ei samo dokazovanju uspeha oglasa. Pomaga odkriti, kje bi bila naslednja nalo\u017eba koristnej\u0161a.<\/p>\n<p>Pri primerjavi obdobij lo\u010dite spremembe kampanje od sezonskih premikov povpra\u0161evanja. Preverite, ali v obeh obdobjih \u0161tejete iste vrste povpra\u0161evanj in enako vrednotite nakupe. V nasprotnem primeru bo primerjava stro\u0161kov videti natan\u010dnej\u0161a, kot je v resnici. Tudi \u010de dolo\u010dena platforma poro\u010da o dobrih rezultatih, jih primerjajte s svojimi naro\u010dili in prodajnimi evidencami. Premislite tudi o mar\u017ei posameznih izdelkov. Odlo\u010ditve o nadaljnji porabi sprejemajte na podlagi poslovnih izidov, ne samo barvitih grafov.<\/p>\n<section class=\"verdera-article-faq\">\n<h2>Pogosta vpra\u0161anja<\/h2>\n<details>\n<summary>Kako oceniti sprejemljiv stro\u0161ek pridobitve kupca?<\/summary>\n<p>Za\u010dnite pri izdelku ali storitvi, ne pri znesku, ki ga predlaga ogla\u0161evalska platforma. Kolik\u0161en je prihodek od povpre\u010dne prodaje? Kak\u0161ni so neposredni stro\u0161ki blaga, dostave ali dela? Kako pogosto kupec ponovno kupi? Na tej podlagi ocenite najvi\u0161ji sprejemljivi stro\u0161ek pridobitve kupca. Pri storitvah z dalj\u0161im prodajnim ciklom morate vedeti tudi, koliko ustreznih povpra\u0161evanj se obi\u010dajno spremeni v naro\u010dilo. Cena povpra\u0161evanja brez tega podatka pove malo.<\/p>\n<\/details>\n<details>\n<summary>Katere stro\u0161ke vklju\u010diti v marketin\u0161ki prora\u010dun?<\/summary>\n<p>Platforma poka\u017ee znesek za prikazovanje oglasov, rezultat pa je odvisen tudi od priprave. V prora\u010dun vklju\u010dite:<\/p>\n<\/details>\n<\/section>\n<section class=\"verdera-sources\">\n<h2>Viri<\/h2>\n<p class=\"verdera-sources-checked\">Viri nazadnje preverjeni: 12. oktobra 2026.<\/p>\n<ol>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13630812?hl=en\" rel=\"noopener noreferrer\">Google Ads \u2014 prora\u010duni<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13064207?hl=en\" rel=\"noopener noreferrer\">vrednosti konverzij<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022?hl=en\" rel=\"noopener noreferrer\">merjenje konverzij<\/a><\/li>\n<\/ol>\n<\/section>\n<section class=\"verdera-related\" aria-label=\"Sorodni \u010dlanki\">\n<h2>Sorodni \u010dlanki<\/h2>\n<p>Preberite \u0161e druge \u010dlanke<\/p>\n<div class=\"verdera-related-track\"><a class=\"verdera-related-card\" href=\"https:\/\/www.verdera.agency\/sl\/clanki\/trzenjska-strategija-in-analitika\/kako-izbrati-trzne-kanale-glede-na-poslovni-cilj\/\"><img src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/09\/verdera-insights-01.png?verdera-cover=20261002\" alt=\"\" loading=\"lazy\"><span>Kako izbrati tr\u017ene kanale glede na poslovni cilj<\/span><\/a>, <a class=\"verdera-related-card\" href=\"https:\/\/www.verdera.agency\/sl\/clanki\/trzenjska-strategija-in-analitika\/katere-metrike-pokazejo-ali-marketing-dosega-cilj\/\"><img src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/09\/verdera-insights-03.png?verdera-cover=20261002\" alt=\"\" loading=\"lazy\"><span>Katere metrike poka\u017eejo, ali marketing dosega cilj<\/span><\/a>, <a class=\"verdera-related-card\" href=\"https:\/\/www.verdera.agency\/sl\/clanki\/trzenjska-strategija-in-analitika\/kako-preveriti-ali-spletna-stran-prinasa-kakovostna-povprasevanja\/\"><img src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/09\/verdera-insights-14.png?verdera-cover=20261002\" alt=\"\" loading=\"lazy\"><span>Kako preveriti, ali spletna stran prina\u0161a kakovostna povpra\u0161evanja<\/span><\/a><\/div>\n<\/section>\n<section class=\"verdera-service-products\" aria-label=\"Storitve, povezane s to temo\">\n<h2>Storitve, povezane s to temo<\/h2>\n<p>Izberite storitev glede na potrebe svojega podjetja. Prikazan je standardni obseg iz cenika.<\/p>\n<p><div class=\"woocommerce columns-3 \">\t<div class=\"products row inline-row columns-3\">\r\n<div class=\"inline-column col-sm-4 col-xs-6 first product type-product post-1100337 status-publish instock product_cat-strategija-in-analiza has-post-thumbnail virtual purchasable product-type-simple\">\n\n\t<div class=\"product-inner centered-box\">\n\n\t\t\n\t\t<a href=\"https:\/\/www.verdera.agency\/sl\/storitve\/strategija-in-analiza\/strategija-digitalnega-marketinga\/\" class=\"product-image\">\n\t\t\t<div class=\"product-labels\"><\/div>\n\t\t\t<span class=\"product-image-inner\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Strategija digitalnega marketinga\" srcset=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-300x300.png 300w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-1024x1024.png 1024w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-150x150.png 150w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-768x768.png 768w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-256x256.png 256w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-600x600.png 600w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004-180x180.png 180w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-004.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span class=\"woo-product-overlay\"><\/span><\/span>\n\t\t<\/a>\n\n\t\t<div class=\"product-info clearfix\">\n\t\t\t<div class=\"product-rating product-rating-empty\"><div class=\"empty-rating\"><\/div><\/div>\t\t\t<div class=\"product-title title-h6\"><a href=\"https:\/\/www.verdera.agency\/sl\/storitve\/strategija-in-analiza\/strategija-digitalnega-marketinga\/\">Strategija digitalnega marketinga<\/a><\/div>\n\t\t\t\n\t<div class=\"product-price\"><span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>790,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&euro;<\/span><\/bdi><\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"product-bottom clearfix\">\n\t\t\t\t<a href=\"\/sl\/wp-json\/wp\/v2\/posts\/90021?add-to-cart=1100337\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"1100337\" data-product_sku=\"VN-004\" aria-label=\"Dodaj v ko\u0161arico: &ldquo;Strategija digitalnega marketinga&rdquo;\" rel=\"nofollow\" data-success_message=\"&ldquo;Strategija digitalnega marketinga&rdquo; je bil dodan v va\u0161o ko\u0161arico\" role=\"button\">Dodaj v ko\u0161arico<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1100337\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<a href=\"https:\/\/www.verdera.agency\/sl\/storitve\/strategija-in-analiza\/strategija-digitalnega-marketinga\/\" class=\"bottom-product-link\"><\/a>\n<div\n\tclass=\"yith-wcwl-add-to-wishlist add-to-wishlist-1100337 yith-wcwl-add-to-wishlist--link-style gem-list-wl-button wishlist-fragment on-first-load\"\n\tdata-fragment-ref=\"1100337\"\n\tdata-fragment-options=\"{&quot;base_url&quot;:&quot;&quot;,&quot;product_id&quot;:1100337,&quot;parent_product_id&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;is_single&quot;:false,&quot;in_default_wishlist&quot;:false,&quot;show_view&quot;:false,&quot;browse_wishlist_text&quot;:&quot;Poglej seznam \\u017eelja&quot;,&quot;already_in_wishslist_text&quot;:&quot;\\u017de je na va\\u0161em seznamu \\u017eelja.&quot;,&quot;product_added_text&quot;:&quot;Dodano na seznam \\u017eelja!&quot;,&quot;available_multi_wishlist&quot;:false,&quot;disable_wishlist&quot;:false,&quot;show_count&quot;:false,&quot;ajax_loading&quot;:false,&quot;loop_position&quot;:&quot;after_add_to_cart&quot;,&quot;thegem_product_page&quot;:&quot;&quot;,&quot;thegem_template&quot;:&quot;&quot;,&quot;thegem_products_grid&quot;:&quot;&quot;,&quot;item&quot;:&quot;add_to_wishlist&quot;}\"\n>\n\t\t\t\n\t\t\t<!-- ADD TO WISHLIST -->\n\t\t\t\n\t<div class=\"yith-wcwl-add-button\">\n\t\t<a href=\"?add_to_wishlist=1100337\" rel=\"nofollow\"\n\t\t   data-product-id=\"1100337\" data-product-type=\"simple\"\n\t\t   data-original-product-id=\"0\" class=\"add_to_wishlist single_add_to_wishlist\"\n\t\t   data-title=\"Dodaj na seznam \u017eelja\">\n\t\t\t<svg id=\"yith-wcwl-icon-heart-outline\" class=\"yith-wcwl-icon-svg\" fill=\"none\" stroke-width=\"1.5\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z\"><\/path>\n<\/svg>\t\t\t<span>Dodaj na seznam \u017eelja<\/span>\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<!-- COUNT TEXT -->\n\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n<div class=\"inline-column col-sm-4 col-xs-6 last product type-product post-1100338 status-publish first instock product_cat-strategija-in-analiza has-post-thumbnail virtual purchasable product-type-simple\">\n\n\t<div class=\"product-inner centered-box\">\n\n\t\t\n\t\t<a href=\"https:\/\/www.verdera.agency\/sl\/storitve\/strategija-in-analiza\/svetovanje-o-digitalnem-marketingu\/\" class=\"product-image\">\n\t\t\t<div class=\"product-labels\"><\/div>\n\t\t\t<span class=\"product-image-inner\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Svetovanje o digitalnem marketingu\" srcset=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-300x300.png 300w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-1024x1024.png 1024w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-150x150.png 150w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-768x768.png 768w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-256x256.png 256w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-600x600.png 600w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005-180x180.png 180w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-005.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span class=\"woo-product-overlay\"><\/span><\/span>\n\t\t<\/a>\n\n\t\t<div class=\"product-info clearfix\">\n\t\t\t<div class=\"product-rating product-rating-empty\"><div class=\"empty-rating\"><\/div><\/div>\t\t\t<div class=\"product-title title-h6\"><a href=\"https:\/\/www.verdera.agency\/sl\/storitve\/strategija-in-analiza\/svetovanje-o-digitalnem-marketingu\/\">Svetovanje o digitalnem marketingu<\/a><\/div>\n\t\t\t\n\t<div class=\"product-price\"><span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>90,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&euro;<\/span><\/bdi><\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"product-bottom clearfix\">\n\t\t\t\t<a href=\"\/sl\/wp-json\/wp\/v2\/posts\/90021?add-to-cart=1100338\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"1100338\" data-product_sku=\"VN-005\" aria-label=\"Dodaj v ko\u0161arico: &ldquo;Svetovanje o digitalnem marketingu&rdquo;\" rel=\"nofollow\" data-success_message=\"&ldquo;Svetovanje o digitalnem marketingu&rdquo; je bil dodan v va\u0161o ko\u0161arico\" role=\"button\">Dodaj v ko\u0161arico<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1100338\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<a href=\"https:\/\/www.verdera.agency\/sl\/storitve\/strategija-in-analiza\/svetovanje-o-digitalnem-marketingu\/\" class=\"bottom-product-link\"><\/a>\n<div\n\tclass=\"yith-wcwl-add-to-wishlist add-to-wishlist-1100338 yith-wcwl-add-to-wishlist--link-style gem-list-wl-button wishlist-fragment on-first-load\"\n\tdata-fragment-ref=\"1100338\"\n\tdata-fragment-options=\"{&quot;base_url&quot;:&quot;&quot;,&quot;product_id&quot;:1100338,&quot;parent_product_id&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;is_single&quot;:false,&quot;in_default_wishlist&quot;:false,&quot;show_view&quot;:false,&quot;browse_wishlist_text&quot;:&quot;Poglej seznam \\u017eelja&quot;,&quot;already_in_wishslist_text&quot;:&quot;\\u017de je na va\\u0161em seznamu \\u017eelja.&quot;,&quot;product_added_text&quot;:&quot;Dodano na seznam \\u017eelja!&quot;,&quot;available_multi_wishlist&quot;:false,&quot;disable_wishlist&quot;:false,&quot;show_count&quot;:false,&quot;ajax_loading&quot;:false,&quot;loop_position&quot;:&quot;after_add_to_cart&quot;,&quot;thegem_product_page&quot;:&quot;&quot;,&quot;thegem_template&quot;:&quot;&quot;,&quot;thegem_products_grid&quot;:&quot;&quot;,&quot;item&quot;:&quot;add_to_wishlist&quot;}\"\n>\n\t\t\t\n\t\t\t<!-- ADD TO WISHLIST -->\n\t\t\t\n\t<div class=\"yith-wcwl-add-button\">\n\t\t<a href=\"?add_to_wishlist=1100338\" rel=\"nofollow\"\n\t\t   data-product-id=\"1100338\" data-product-type=\"simple\"\n\t\t   data-original-product-id=\"0\" class=\"add_to_wishlist single_add_to_wishlist\"\n\t\t   data-title=\"Dodaj na seznam \u017eelja\">\n\t\t\t<svg id=\"yith-wcwl-icon-heart-outline\" class=\"yith-wcwl-icon-svg\" fill=\"none\" stroke-width=\"1.5\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z\"><\/path>\n<\/svg>\t\t\t<span>Dodaj na seznam \u017eelja<\/span>\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<!-- COUNT TEXT -->\n\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n<div class=\"inline-column col-sm-4 col-xs-6 product type-product post-1100334 status-publish last instock product_cat-strategija-in-analiza has-post-thumbnail virtual purchasable product-type-simple\">\n\n\t<div class=\"product-inner centered-box\">\n\n\t\t\n\t\t<a href=\"https:\/\/www.verdera.agency\/sl\/storitve\/strategija-in-analiza\/kratek-pregled-konkurence\/\" class=\"product-image\">\n\t\t\t<div class=\"product-labels\"><\/div>\n\t\t\t<span class=\"product-image-inner\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Kratek pregled konkurence\" srcset=\"https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-300x300.png 300w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-1024x1024.png 1024w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-150x150.png 150w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-768x768.png 768w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-256x256.png 256w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-600x600.png 600w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001-180x180.png 180w, https:\/\/www.verdera.agency\/wp-content\/uploads\/2026\/10\/verdera-service-vn-001.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span class=\"woo-product-overlay\"><\/span><\/span>\n\t\t<\/a>\n\n\t\t<div class=\"product-info clearfix\">\n\t\t\t<div class=\"product-rating product-rating-empty\"><div class=\"empty-rating\"><\/div><\/div>\t\t\t<div class=\"product-title title-h6\"><a href=\"https:\/\/www.verdera.agency\/sl\/storitve\/strategija-in-analiza\/kratek-pregled-konkurence\/\">Kratek pregled konkurence<\/a><\/div>\n\t\t\t\n\t<div class=\"product-price\"><span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>290,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&euro;<\/span><\/bdi><\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"product-bottom clearfix\">\n\t\t\t\t<a href=\"\/sl\/wp-json\/wp\/v2\/posts\/90021?add-to-cart=1100334\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"1100334\" data-product_sku=\"VN-001\" aria-label=\"Dodaj v ko\u0161arico: &ldquo;Kratek pregled konkurence&rdquo;\" rel=\"nofollow\" data-success_message=\"&ldquo;Kratek pregled konkurence&rdquo; je bil dodan v va\u0161o ko\u0161arico\" role=\"button\">Dodaj v ko\u0161arico<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1100334\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<a href=\"https:\/\/www.verdera.agency\/sl\/storitve\/strategija-in-analiza\/kratek-pregled-konkurence\/\" class=\"bottom-product-link\"><\/a>\n<div\n\tclass=\"yith-wcwl-add-to-wishlist add-to-wishlist-1100334 yith-wcwl-add-to-wishlist--link-style gem-list-wl-button wishlist-fragment on-first-load\"\n\tdata-fragment-ref=\"1100334\"\n\tdata-fragment-options=\"{&quot;base_url&quot;:&quot;&quot;,&quot;product_id&quot;:1100334,&quot;parent_product_id&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;is_single&quot;:false,&quot;in_default_wishlist&quot;:false,&quot;show_view&quot;:false,&quot;browse_wishlist_text&quot;:&quot;Poglej seznam \\u017eelja&quot;,&quot;already_in_wishslist_text&quot;:&quot;\\u017de je na va\\u0161em seznamu \\u017eelja.&quot;,&quot;product_added_text&quot;:&quot;Dodano na seznam \\u017eelja!&quot;,&quot;available_multi_wishlist&quot;:false,&quot;disable_wishlist&quot;:false,&quot;show_count&quot;:false,&quot;ajax_loading&quot;:false,&quot;loop_position&quot;:&quot;after_add_to_cart&quot;,&quot;thegem_product_page&quot;:&quot;&quot;,&quot;thegem_template&quot;:&quot;&quot;,&quot;thegem_products_grid&quot;:&quot;&quot;,&quot;item&quot;:&quot;add_to_wishlist&quot;}\"\n>\n\t\t\t\n\t\t\t<!-- ADD TO WISHLIST -->\n\t\t\t\n\t<div class=\"yith-wcwl-add-button\">\n\t\t<a href=\"?add_to_wishlist=1100334\" rel=\"nofollow\"\n\t\t   data-product-id=\"1100334\" data-product-type=\"simple\"\n\t\t   data-original-product-id=\"0\" class=\"add_to_wishlist single_add_to_wishlist\"\n\t\t   data-title=\"Dodaj na seznam \u017eelja\">\n\t\t\t<svg id=\"yith-wcwl-icon-heart-outline\" class=\"yith-wcwl-icon-svg\" fill=\"none\" stroke-width=\"1.5\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M21 8.25c0-2.485-2.099-4.5-4.688-4.5-1.935 0-3.597 1.126-4.312 2.733-.715-1.607-2.377-2.733-4.313-2.733C5.1 3.75 3 5.765 3 8.25c0 7.22 9 12 9 12s9-4.78 9-12Z\"><\/path>\n<\/svg>\t\t\t<span>Dodaj na seznam \u017eelja<\/span>\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<!-- COUNT TEXT -->\n\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n    <\/div>\r\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Na vpra\u0161anje \u00bbkoliko porabiti za oglase\u00ab ni enakega odgovora za vsako podjetje. Prora\u010dun pove\u017eite s ciljem, vrednostjo kupca in zmo\u017enostjo,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":33837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[163],"tags":[],"class_list":["post-90021","post","type-post","status-publish","format-standard","has-post-thumbnail","category-trzenjska-strategija-in-analitika"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/posts\/90021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/comments?post=90021"}],"version-history":[{"count":7,"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/posts\/90021\/revisions"}],"predecessor-version":[{"id":200012153,"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/posts\/90021\/revisions\/200012153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/media\/33837"}],"wp:attachment":[{"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/media?parent=90021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/categories?post=90021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.verdera.agency\/sl\/wp-json\/wp\/v2\/tags?post=90021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}